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Maruti Suzuki has announced that it will begin delivering immersive experiences at metaverse-based showrooms for its range of vehicles.
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This company has manufactured millions of vehicles for the Indian market and announced it had launched its Arena Verse network.
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It will let customers interact with any vehicle provided by the firm.
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Customers can customize these vehicles with various options, savoring the modifications offered through a virtual car model.
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Customers won't be the only ones during this journey.
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The company also has the option of delegating sales reps to provide advice to customers about the options available as well as the manner in which the system functions.
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Maruti Suzuki aims for customers to get a complete virtual representation of the available vehicles and their features.
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Already, the company has delivered 700 VR VR devices to dealers all over the country to allow customers to experience the utterly immersive experience of a showroom in the metaverse.
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There is also an internet version of Arenaverse for those who can't access these locations to have the experience on mobiles and computers.