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Meta's CEO Mark Zuckerberg announced a new paid subscription service called Meta Verified.
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Paying users can get a blue verification badge, extra protection and increased visibility on Facebook and Instagram.
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Creators who subscribe to Meta Verified will get increased visibility and reach in search and recommendations.
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Meta will use a person's government ID to verify an account is held by a user.
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The announcement comes after social media consultant Matt Navarra tweeted about it on Instagram.
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Subscribers can get exclusive stickers for Instagram stories.
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The feature will not be applied to users' Facebook accounts.
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Users must be at least 18 to be eligible for a Meta Verified subscription.
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In December, Twitter launched its premium subscription service, Twitter Blue, which allows users to pay for verification.
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The rollout of Twitter's service was temporarily paused in November after some users bought it to impersonate accounts of companies and politicians.