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Jony Ive once designed a limited edition Leica camera to raise money for charitable causes.
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He also worked on a less technological product to support his UK Charity Comic Relief's Red Nose Day.
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The famous ex-Apple designer has come up with an updated version of Red Nose itself.
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The model's design transforms from a flat "C" shape to the honeycomb shape of a globe.
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It's an integral element of the annual Comic Relief broadcast for charity on March 17th on various BBC channels.
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In a short video, comedian Diane Morgan jokingly describes it as "the most perfect nose in history."