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Artifact, the news reader app created by Instagram co-founders Kevin Systrom and Mike Krieger, is now open to the public without requiring an invite or phone number.
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Artifact's first social feature allows users to see if an article is popular within their network by uploading their contacts.
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Artifact has added feedback controls to personalize the news reading experience, including a new stats feature that shows users their reading habits by category and publisher.
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The app aims to provide tools to control, personalize, and diversify users' feeds over time.
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The delay in launching Artifact publicly was due to the need for sufficient data and users to offer the best experience.
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Artifact's social experience is currently limited to a Discover feed where users can share and engage with news articles.
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The company believes the app is now ready for a larger audience.
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Previously, users outside the US could not sign up for Artifact due to the requirement of a US phone number.
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In the future, Artifact plans to expand the social experience to include a way to discuss news articles within the app.
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Users can manage their interests by blocking or pausing publishers or selecting and unselecting general interest categories.