#QuickTakes By

Instagram To Close Live Shopping, Will Focus On Ads Only

Scribbled Arrow

TRENDING GLOBALLY

-: FOLLOW US :-  @theinsaneapp

Meta is exiting the livestream shopping business on Instagram starting from March 16, 2023.

-: FOLLOW US :-  @theinsaneapp

Livestream shopping has been popular and profitable in Asian markets, but the U.S. market has struggled to make it successful.

-: FOLLOW US :-  @theinsaneapp

Live shopping was adopted by U.S. businesses during the pandemic, but analysts found that U.S. consumers had not embraced it.

-: FOLLOW US :-  @theinsaneapp

Social commerce, including livestream shopping, only made up around 5% of total e-commerce sales in the U.S. last year.

-: FOLLOW US :-  @theinsaneapp

TikTok scaled back its live commerce plans in the U.S. and Europe as many livestream tests produced zero sales.

-: FOLLOW US :-  @theinsaneapp

Western markets' different cultures and digital habits have made it difficult to replicate China's live commerce success.

-: FOLLOW US :-  @theinsaneapp

Meta is still invested in shopping, as 90% of users follow at least one business on the site.

-: FOLLOW US :-  @theinsaneapp

Pundits had initially called live shopping the "future of e-commerce."

-: FOLLOW US :-  @theinsaneapp

Live shopping was seen as a way for U.S. businesses to boost their own online retail revenues during the pandemic.

-: FOLLOW US :-  @theinsaneapp

Livestream shopping had been available to U.S. businesses and creators on Instagram since 2020, but this capability will no longer be available starting March 16, 2023.

#GIVEAWAY BY INSANE

Do you know that we give away around $250 USd in cash prizes every week?

Let’s grow together!