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Meta CEO Mark Zuckerberg announced a new broadcast chat feature on Instagram called "Channels."
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Channels allow creators to share public, one-to-many messages to engage directly with followers.
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The feature supports text, images, polls, reactions, and more.
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Only creators can post in broadcast channels, and followers can only react and participate in polls.
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Channels are being tested with select creators in the U.S.
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The feature gives creators a new way to update their followers within the app and get feedback.
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Instagram plans to add more features to broadcast channels, including the ability to bring another creator into the channel for collabs and AMAs.
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The feature will also be available on Messenger and Facebook in the coming months.
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Creators can start a channel from their Instagram inbox and encourage followers to join.
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Creators will be able to pin their channel to their profile.