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Meta has introduced "Gifts" on Instagram for content creators in the US.
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Gifts can be sent to creators using Stars on Instagram and are currently only available on Reels.
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Instagram will pay creators a share of the revenue from gifts received, equal to $0.01 USD per star.
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Payments are made monthly once $100 has been collected.
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Gifts are part of Meta's efforts to help content creators earn money on Instagram.
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Facebook and Instagram integration does not apply to Gifts since it is a separate product.
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Eligibility for Gifts can be checked on the Professional Dashboard on Instagram.
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Meta has recently released several other features on Instagram, including Quiet Mode and Instagram Notes.
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There are speculations about a paid verification feature being added to Instagram similar to Twitter Blue.
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The goal of Gifts on Instagram is to help people make a living and grow their community on the platform.