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As the market for social media influencers is becoming larger in India, the South Asian nation has introduced endorsement guidelines to curb unfair trade practices and false advertisements on the internet.
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Friday this Friday, it is expected that the Department of Consumer Affairs to unveil new guidelines that will require celebrities on social media to publish advertising content under the Consumer Protection Act 2019.
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Infractions to these guidelines could make influencers on social media subject to fines that could be as high as 12300 dollars.