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Japan Urges Young People To Drink More Alcohol And Boost Economy

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After a shift in attitudes among young people led to a decline in tax revenues, 

the Japanese government launched a nationwide competition to find ideas for encouraging people to drink more alcohol.

The National Tax Agency runs the Sake Viva Campaign. It asks young people aged 20 to 39 to make suggestions to revive the popularity of alcoholic beverages.

The competition closes on September 9th. According to the NTA, Japan's alcohol consumption has fallen from an average of 100 liters per person per year in 1995 to 75 in 2020.

A decrease has hit Japan's budget in alcohol sales. Japan is currently running a deficit exceeding Y=48tn (PS290bn). 

Taxes on alcohol accounted for 1.7% of Japan's tax revenue in 2020. This decreased from 3% in 2011 and 5% back in 1980.

According to Japan Times, it was the most significant drop in alcohol tax income in 31 years.