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Google is a company that, during its earnings call, claimed that it's the main company behind the success of the current generative artificial intelligence.
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Google announced plans to incorporate additional aspects of AI technology in a large portion of its products, such as Gmail.
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Google is facing some challenges to its position at the top.
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First search engine, following Microsoft Bing, which is in a distant second position will also incorporate ChatGPT.
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Microsoft invests in ChatGPT's parent company OpenAI.
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To be precise, Google has been using and conducting research on AI for a long time, long before ChatGPT was a flash in the eyes of its creators.