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Google Says 60% Of The Internet Is Duplicate

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Do you think your website has duplicate content?

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Google stated that "60%" of the internet's content is duplicate. 

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Gary Illyes, Google Search Central Live Singapore, posted a pic (given in the next slide).

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I do wonder how Google defines "duplicate"? What do you mean by 100% exact matches? HTML near matches? Similar topics?

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Google offers a wide range of options for what it can rank for any query, minus the 15% - and this 60% figure shows just how many choices Google has.

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This means you have to create something unique and more valuable than the rest of the information available online.

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