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Meta is making changes in the way its apps deal with advertising and young users.
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The new rules will mean that advertisers on Instagram or Facebook can no longer use as much personal data to target teens with their ads.
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Users below 18 years old will have more control over the ads they see and how they are displayed.
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Meta will stop targeting teens with advertising based on their gender starting next month.
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Advertisers will no longer be able to target targeted ads to users under 18 based on in-app activity.
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This includes who they follow on Instagram and what pages they like on Facebook.
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The personalized ads will now only use a user's location and age to determine relevancy after the changes.
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Meta states that location is essential to determine which services and products are available in an area.