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Elon Musk, Twitter's CEO, was full of praises for a rival platform's advertising model during a Spaces session on Wednesday morning.
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Musk suggested that Twitter's code be "totally rewritten" to include high-velocity features.
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Musk had a heated exchange with Ian Brown, a former Twitter engineer when he asked a pointed question about the complexity of Twitter's code stack.
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Musk compared Twitter advertising to Meta Platforms Inc's Instagram.
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He pointed out that he had never met anyone who had bought anything from the microblogging site.
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Musk called Instagram's advertising model "excellent" during the Spaces interaction.
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Ad Revamp? Musk said that spam is an ad that is not relevant.