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DxOMark CEO Says Brands Won’t Send In A Device If It Isn’t Likely To Rank First

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DxOMark, an independent and well known organization, evaluates and reviews smartphones, lenses and cameras. 

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DxOMark scores many flagship smartphones in photography, videography and overall. DxOMark scores were once a key metric for brands.

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They could boast about the quality and performance of their cameras. 

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Brands don't use this metric unless the device ranks highly on DxOMark. 

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In an interview with Jiemian News, Frederik Guichard, CEO of DxOMark, explained this.

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Guichard stated that Xiaomi and other manufacturers are not sending devices to DxOMark for evaluation.

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This was in reply to a report from a few days ago where Xiaomi didn’t send in the Xiaomi 12S Ultra to DxOMark – as unveiled by CEO Lei Jun himself.

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DxOMark bought and evaluated the Xiaomi flagship by itself. It scored 138 overall, a few points lower than the Xiaomi Mi 11 Ultra's score of 143.

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