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DOJ Filed A Lawsuit Against Google For Ad Dominance

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It's been anticipated for a long time, but now it's happening. 

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Justice Department and eight states are in court to sue Google for its alleged dominance of the advertising market on the internet.

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The government is unhappy with Google's position on "ad technology," or the software that automatically connects advertisers to website publishers.

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To resolve the issue, according to reports, the DOJ has informed Google that it is considering breaking the company into two.

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“Today’s complaint alleges that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” said Attorney General Merrick Garland.

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“No matter the industry and no matter the company, the Justice Department will vigorously enforce our antitrust laws to protect consumers, safeguard competition, and ensure economic fairness and opportunity for all.”

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