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The Whales is a virtual band consisting of whale avatars from Solana profile picture collection and music from an undisclosed "all-star" cast of musicians and producers.
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It follows a similar approach to Kingship, a virtual band made of Bored Ape Yacht Club avatars.
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Kingship is distributed by 10:22PM, a Universal Music Group (UMG) sublabel and Def Jam also falls under UMG.
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The Whales' music will be influenced by industry veterans at WAGMI Beach, the studio behind the project.
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Whale NFT holders may potentially join the band through an upcoming audition process.
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Community participation is an important aspect of the project, as all owners of a Catalina Whale Mixer will have a say in the direction of the project.
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The project is inspired by the non-NFT virtual band Gorillaz and producer Pharrell Williams' Doodles NFT project.
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WAGMI Beach CEO Carlo Fox says the company's experience in the entertainment industry will help "tee up opportunities for the community."
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The working title of the album is "A Compilation of Vibes."
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The music will be aspirational, fun, and meant to be danced and party to.