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Crypto commercials are banned from appearing as Super Bowl ads this year following the FTX collapse.
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Mark Evans, Executing Vice President of ad sales for Fox Sports, confirmed there will be zero representation of crypto in this year's Super Bowl.
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Last year, several crypto companies such as FTX, Coinbase, Crypto.com, and eToro appeared in Super Bowl commercials.
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The commercials featured star-studded celebrities, including Larry David and LeBron James.
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The decision to not represent the digital asset industry during the advertisements was a conscious one.
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Two crypto companies had already booked Super Bowl ads, while two others were close to doing so before the FTX collapse.
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Last year, FTX was the primary crypto company featured in Super Bowl ads.
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The Super Bowl is the most-watched event of the year, drawing nearly 100 million viewers.
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The industry is still reeling from the demise of FTX and improving public perception should remain their primary focus.
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The FTX collapse and arrest of its founder have made the Super Bowl steer clear from crypto.