The exclusive partnership between the crypto exchange Binance and Cristiano Ronaldo, the football star, is for NFTs.
Through global NFT campaigns, the collaboration will introduce soccer fans to Web3's ecosystem.
Binance informed journalists that the agreement involved creating a series of NFT collections with Ronaldo.
The first collection will be released later in the year, and these collections will only be sold through the Binance NFT platform.
Changpeng Zhao (CEO and founder of Binance) praised Ronaldo for his achievements in soccer and said that the athlete "transcended sport into an icon in multiple sectors."
"He has amassed one the most loyal fan bases in the world through his authenticity, talent, and his charity work."
Zhao said that the Binance team is thrilled to offer Ronaldo fans "exclusive engagement possibilities to connect with Ronald
o," as they have pieces of the NFT collection
The soccer star also spoke about the NFT drops and said fans would enjoy them.
"My relationship is very important to my fans, so the idea to bring unpreceden
ted experiences and access through the NFT platform is something I wanted to be part of."
In March, Ronaldo received crypto tokens in recognition of his sports achievements. JUV tokens were awarded to Ronaldo for each goal he achieved in his senior career.