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Bing has reached 100 million daily active users a month after launching its chatgpt powered bing chat chatbot.
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Microsoft is aware that Bing is still a small player in the search engine market.
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One-third of Bing's daily active users are new to the search engine.
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Microsoft believes that the combination of Search + Answers + Chat + Creation in one experience is a unique value proposition.
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Microsoft has seen a growth in engagement, with more people conducting more searches on Bing.
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The addition of Bing's chat AI and the introduction of the Prometheus AI model made Bing's search results more relevant.
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Around one-third of Bing's daily preview users are using its chat AI every day.
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The launch of Bing's AI chatbot on mobile has led to a six-time increase in daily active users.
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Microsoft's integration of an AI chatbot into Bing has given it the weapon it needs to compete against Google.