Can Long March Revive India's Congress Party In Digital Age?

On Wednesday, Rahul Gandhi, the head of India's main opposition party, will take off on an extensive march across the country.

Alongside Rahul Gandhi's quest to "unite India" will be more than 100 members of his Congress party.

It's a five-month 370km (2,218-mile) journey across 12 states. On his way, Mr. Gandhi will meet people during the day and then sleep in temporary accommodation in the evening. 

The trek can be streamed live on the website, and music will be played to relay the message.

The march is also an attempt to revive the spirit of a shaky party and strengthen the image of the party's leader.

"We will be out to hear people rather than lecture them," Jairam Ramesh, another party leader, told reporters.

It's unclear what the Congress, which has lost a significant portion of its loyal supporters to the BJP, has to offer aside from the idea of a more secular India. 

Gandhi is a controversial figure. Gandhi was known to be an unpopular leader according to poll results.

It's hard to say whether Rahul Gandhi's march for justice will bring back his party or if it will be the harbinger of an upcoming political shift. 

Mr Tharoor declares that the "struggle for the soul of India won't end when the march is over". 

Others, like Mahesh Rangarajan, a professor of environmental and historical research at Ashoka University, believe a lot will be based on Gandhi's message.

"What are you bringing the people for and against? What is the purpose of the march? you in the centre of the political arena?" He asked. 

One of the more bizarre results of the most recent opinions poll is that Modi's popularity has remained high, despite 35% of respondents saying their economic situation had worsened under his administration. 

"Look at any number of metrics, and the awe-inspiring popularity of Modi and the faith that voters place in him can defy the logic of his position," noted Yashwant Deshmukh, who is the pollster.

Many believe that this makes Gandhi's work more difficult. "People might be experiencing difficult times.

But do they believe that the government is the reason for the situation?

Are they unhappy enough by the government to offer an alternative party a chance?" said Prof Rangarajan. 

It will be interesting to see if Mr Gandhi's journey is successful.