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Byju's To Stop Selling Tuition To Lower-Income Families

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Byju's announced that it will no longer sell tuition to families with lower incomes who may find it difficult to afford it. 

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Pravin Prakash, the founder partner of Bjyu's, announced that the company would begin to do "affordability tests" to ensure it does not sell its courses or provide loans to families earning less than Rs25,000 per month.

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The National Commission for Protection of Child Rights (NCPCR) issued a summons after a two-part Context exposé into Byju's workplace culture and customer service procedures. 

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It revealed that Byju's had engaged in unethical business activities to entice parents. 

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Context spoke with many customers who claimed they were duped into buying courses or being exploited in another way and that they couldn't get their money back.

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At the closed-door hearing on December 23, Prakash represented CEO Byju Rajeendran. 

This is believed to be the first notice of this type sent to an Indian edtech firm for its sales methods.


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