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BuzzFeed claims it's planning to utilize AI tools offered by ChatGPT creator OpenAI to "enhance" and "personalize" the content it publishes.
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CEO Jonah Peretti declares that AI will be among the two main trends defining how digital media will evolve in the coming years.
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Peretti says that in 2023, BuzzFeed’s “AI inspired content” will launch on the site, “enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience.”
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“Our industry will expand beyond AI-powered curation (feeds), to AI-powered creation (content),” says Peretti.
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“AI opens up a new era of creativity, where creative humans like us play a key role providing the ideas, cultural currency, inspired prompts, IP, and formats that come to life using the newest technologies.”
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We’ll fight for revenue and manage costs through this recession. We’ll build the best platform for creators. We’ll lead the future of AI-powered content.