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Bored Apes Creator Yuga Labs Appoints Daniel Alegre As CEO

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Activision Blizzard CEO Daniel Alegre has resigned to become the CEO of Yuga Labs (the company behind the Bored Ape Yacht Club).

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Yuga's first and current CEO, Nicole Muniz, will remain a strategic advisor.

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“Nicole, Greg, and I have been on the hunt for someone with Daniel’s skill set for some time,” said Yuga co-founder Wylie Aronow in a press release. 

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To help with projects such as Otherside, the company's metaverse gaming platform, the crypto company needed a gaming expert to serve as its CEO.

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Alegre is a former executive for franchises such as Candy Crush, World of Warcraft, and Call of Duty.

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Google has also employed him for over 16 years in positions such as president, Global, and Strategic Partnerships.

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Yuga Labs, founded in March before the crypto meltdowns such as Terra's UST and FTX, raised $450 million from Andreessen Horowitz for a valuation of $4 billion.

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The price to join the Bored Ape Yacht club has dropped 82% since April's peak.

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