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Ashneer Grover, the co-founder and managing director of BharatPe, is launching a fantasy sports app called CrickPe through his new venture Third Unicorn.
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Third Unicorn has been working on the app for the past four months and plans to launch it in the upcoming weeks.
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The app has reportedly been in closed beta mode and will soon be available to the public.
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The Third Unicorn will not use any VC capital, not have an unnecessary board of directors, or have more than 50 employees.
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A Mercedes will be given to employees who complete five years in the company.
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CrickPe will likely offer cricket-based fantasy sports games, considering its name.
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The success of CrickPe may depend on its ability to differentiate itself from existing fantasy sports apps and attract a sizable user base.