#Giveaway  on last slide

Apple Wanted A Cut Of Facebook's Ad Sales Years Before Stifling It

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Although Meta and Apple may not be best friends at the moment, 

Apple once had discussions with Meta about ways it could make more from its App Store presence, according to The Wall Street Journal.

According to the WSJ, Apple argued that it deserved a cut from certain Facebook ad revenue portions.

Apple claimed that boosted posts were in-app purchases, of which it famously takes some; Meta argued they were ads from which Apple doesn't get a share. 

Tumblr CEO Matt Mullenweg claims that Apple rejected Tumblr's boost-like feature until Automattic offered them as in-app purchases.

According to the WSJ, Apple and Meta had also discussed a Facebook subscription that would remove advertisements from the social network. 

Apple could also have benefited from this since it would be able to make revenue from subscriptions bought in the app.

Both companies have different ideologies when it comes to advertising. 

Meta relies heavily upon advertising, while Apple promotes privacy.

Meta has suffered a major impact from Apple's implementation of the "Ask App, not to Track" prompt in iOS 14.5 in 2021. 

This resulted in Meta losing $10 billion in advertising revenue last year.