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Apple To Expand Its Sports Streaming With NBA Games

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Apple TV+ may bid for streaming NBA games, but there are obstacles to overcome.

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Apple has shown interest in expanding into sports, having previously acquired rights to MLB Friday Night Baseball and MLS Season Pass.

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Apple and Amazon have expressed interest in purchasing streaming packages from the NBA.

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Disney and Warner Bros. Discovery must waive their exclusive negotiation windows ending in April 2024 for Apple to make a bid.

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NBA could renew contracts with current broadcasters or switch to streaming platforms.

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Warner Bros. Discovery CEO has said they don't need the NBA.

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Apple seeks more control over content, which causes contention during negotiations.

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As cord-cutting changes the entertainment market, Apple is expected to pursue any useful sports package.

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Amazon may be a stronger contender as they already have streaming rights for games shown in Brazil and are less demanding in contract negotiations.

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Whether Apple or Amazon secure the package, NBA games could soon be streaming on a new platform.

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