-: FOLLOW US :- @theinsaneapp
Some analysts are now suggesting that Apple could create a "lite" version of its AirPods to compete with cheaper wireless headphones.
-: FOLLOW US :- @theinsaneapp
Apple's AirPods, although popular, aren't cheap when you look at the market for wireless earbuds in general.
-: FOLLOW US :- @theinsaneapp
For instance, AirPods 2 start at $129, while AirPods 3 costs $169, which could be a deterrent for some customers.
-: FOLLOW US :- @theinsaneapp
One analyst is now suggesting that Apple might be in the process of preparing to introduce a budget-friendly model to its line-up.
-: FOLLOW US :- @theinsaneapp
In a report obtained by 9to5Mac, the expert Jeff Pu alleges that Apple will launch a "lower priced product" as an attempt to compete in the earbuds for wireless that are the budget-friendly market.
-: FOLLOW US :- @theinsaneapp
According to the report, Pu claims that demand for AirPods is expected to drop over the course of the next year.
-: FOLLOW US :- @theinsaneapp
The year 2022 was the one in which Apple had sold 73.5 million AirPods; however, Pu believes that it will drop to 63 million by 2023.
-: FOLLOW US :- @theinsaneapp
Pu thinks that this could result from "soft AirPods 3 demand," as well as the fact that Apple could not announce new AirPods in 2023.
-: FOLLOW US :- @theinsaneapp
It's currently unclear which attributes "AirPods Lite" would have or what price they'd cost when launched.
-: FOLLOW US :- @theinsaneapp
As 9to5Mac notes, Apple could also reduce the cost of the second-generation AirPods even more.