Apple has begun offering a $50 gift certificate to American customers for every Apple TV 4K and Apple TV HD purchased through its online store.

The promotion is valid for two weeks, from July 1 through July 14. The gift card cannot be used to purchase future Apple products.

Customers can't use the gift card to get $50 off any Apple TVs they purchase. Apple TVs can only be purchased through their online store.

Apple does not offer these types of promotions often, but it may be clearing stock to make room for a new Apple TV model.

According to Bloomberg's Mark Gurman, Apple is currently working on a new version of its Apple TV, which will feature an updated A14 chip, 4GB RAM, and be available for purchase as early as 2022.

Ming-Chi Kuo, an Apple analyst, has stated that Apple is currently working on a 2022 refresh for the Apple TV.

Kuo believes the new Apple TV will be more affordable than other streaming media players due to its improved cost structure.