#Giveaway  on last slide

Apple Introduces Apple Music Sessions To Fight Spotify Sessions

Scribbled Arrow

Apple Music Sessions is a new series of live performances, which will only be made available to music subscribers. 

Tenille Townes and Carrie Underwood are the first artists to be featured. The sessions will primarily be country-oriented for now.

They are being recorded in Nashville, Tennessee, which Apple calls a "state of the art" studio. 

According to today's press release, the company intends to tap into other genres and other studios around the globe "in the future."

Artists will perform original songs and covers for each session. For example, Carrie Underwood accompanied Ozzy Osbourne on "Mama I'm Coming Back," while Townes chose Etta James' "At Last."

Apple Music Sessions will be available in spatial Audio. The performances can also be downloaded as videos. 

Apple does not mention any unique microphone setups in its studio. Instead, these sessions are likely to be mixed for Atmos, later making them more immersive and expansive.

This is Apple's least distinguishing feature compared to its competitors. Spotify has been recording for years (often with covers), but only in stereo. 

Given how slow the company is at rolling out hi-fi tiers, I don't think that will change anytime soon.

Apple has already taken this route, and many artists have released iTunes Sessions. Sessions@AOL and other live concerts broadcast online in the early 2000s are all things I can recall. 

Real Audio was the norm back then, so forget spatial Audio. Instead of sound coming in all directions, the aggressive compression made it appear that your favorite bands were performing underwater.