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Apple May Soon Bring More Ads To Your iPhone
Apple may eventually add ads to Maps, Books and other services.
Bloomberg's Mark Gurman reports that Apple has tested search ads within Maps.
This could allow publishers to place ads within the app. Podcasts, Books, and
Maps are all ad-free.
Gurman reports that Apple's advertising revenue is forecast to increase 238 percent to $3.7 Billion
Apple's decision to offer more advertising slots in its App Store and on Maps, Podcasts, and Books could ind
icate that Apple is looking to expand its advertising business.
The company could create a lower-priced, ad-supported tier.
According to reports, Apple's senior vice-president of servi
ces, Eddy Cue, is planning to restructure the services business.
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