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Apple May Soon Bring More Ads To Your iPhone 

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Apple may eventually add ads to Maps, Books and other services. 

Bloomberg's Mark Gurman reports that Apple has tested search ads within Maps. 

This could allow publishers to place ads within the app. Podcasts, Books, and Maps are all ad-free. 

Gurman reports that Apple's advertising revenue is forecast to increase 238 percent to $3.7 Billion in 2021.

Apple's decision to offer more advertising slots in its App Store and on Maps, Podcasts, and Books could indicate that Apple is looking to expand its advertising business.

The company could create a lower-priced, ad-supported tier. 

According to reports, Apple's senior vice-president of services, Eddy Cue, is planning to restructure the services business.