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Apple has launched a new service that allows customers to connect with an Apple Specialist over a live video session while shopping for an iPhone on the company's online store.
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The service is called "Shop with a Specialist over Video."
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Customers can learn about the latest iPhone models and features, switching to iOS, trade-in offers, carrier deals, and financing options through this service.
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The service is available every day from 7 a.m. to 7 p.m. Pacific Time on the Shop iPhone page of Apple's website.
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During the one-way session, the retail employee will be on camera sharing their screen, but they will not be able to see the customer.
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Apple promises that the video session is "safe and secure."
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The new service is in addition to the existing options of connecting with a Specialist via phone, online chat, or an American Sign Language session.
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Apple Specialists can provide exceptional service to customers through this service and help them find the best iPhone that suits them.
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The service will likely increase customer satisfaction and lead to more sales for Apple.