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Recent advances in artificial intelligence captured much of the business world's interest as well Apple President Tim Cook is no exception.
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On an earnings call with investors and reporters on Thursday afternoon, Cook said AI is a "major focus" at Apple, adding, "it's incredible in terms of how it can enrich customers' lives."
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Cook mentioned a few of Apple's products that integrate aspects of artificial intelligence.
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For instance, those on the iPhone, along with Apple Watch's brand new crash detection feature...
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As well as Apple Watch's electrocardiogram feature, which lets users keep track of their heartbeats and rhythm.
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Apple's CEO has said that he is planning to bring AI into the company in the future.