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Playtika on Thursday sweetened its offer for Finnish game maker Rovio, best known for its "Angry Birds" franchise, to 683 million euros ($737.50 million) as a consolidation in the industry gathers pace.
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The offer values each share of Rovio at 9.05 euros, about 60% higher than the company's closing price on Jan 19.
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It is also roughly 40 million euros above a previously undisclosed offer that Israel's Playtika made in November.