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Android Launches Privacy Sandbox

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Google unveiled a beta version of its "Privacy Sandbox" for Android, part of a long-term effort to make the internet more private.

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The goal is to track everything you do online in a way that's better for your privacy.

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Privacy Sandbox provides targeted advertising tools that let companies make money on your data without seeing it.

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Google plans to kill third-party cookies on Google Chrome, the primary way companies track users for thirty years.

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The updates Google plans for Android are equally important.

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The new beta test will first roll out to a small percentage of Android 13 devices and will expand over time.

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Users will receive a notification if they are selected and can opt-in or out as they desire.

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The beta test is also available for app developers to test.

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The solution limits user data sharing and doesn't rely on cross-app identifiers.

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Google has worked with the industry to gather feedback and test these new technologies.

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