Survey: 84 Percent Americans Are Worried About Deepfake Use

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Deepfakes are increasingly widespread, raising concerns among security experts and the general public.

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McAfee's recent survey reveals that 84% of Americans are anxious about the potential misuse of deepfakes in 2024.

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68% of Americans are more concerned about deepfakes now than they were one year ago.

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Over a third (33%) of Americans said they (16%) or someone they know (17%) have seen or experienced a deepfake scam , this is most prominent for 18 – 34 year olds at 40%.

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More than half (52%) of Americans are concerned that the rise in deepfakes will influence elections,

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Undermine public trust in the media (48%), and be used to impersonate public figures (49%).

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Worries around the proliferation of scams thanks to AI and deepfakes is also considerable at 57%.

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The use of deepfakes for cyberbullying is concerning for 44% of Americans, 

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With more than a third (37%) of people also concerned about deepfakes being used to create sexually explicit content.