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According to the Information on Wednesday, Amazon is developing a standalone app to watch sports content.
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Sports remain a major attraction for live viewing as more Americans switch to streaming services from their pay TV subscriptions.
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This move will likely align with Amazon's efforts to increase sports programming via its Prime Video service.
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It is a key channel that Amazon uses to draw consumers to its shopping platform.
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Amazon already has the rights to stream games, including the Thursday Night Football league's Premier League matches in the UK.
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It also has rights to stream the National Football League's Thursday Night Football series.
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According to the report, it was unclear when Amazon would launch the app for sports and whether the plan would be implemented.