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Amazon introduced a new male voice option for Alexa's responses in India.
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Indian users can switch between Alexa's original voice and the new masculine-sounding voice.
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The focus remains on bringing new experiences for consuming entertainment, completing tasks, and accessing information.
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The new voice can respond in both English and Hindi languages.
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Users can change Alexa's voice by saying "Alexa, change your voice" or from the Alexa app.
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Any of the wake words, including Alexa, Echo, Computer, and Amazon, can be used to ask questions in English, Hindi, and Hinglish.
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Requests to Alexa for music increased by almost 53 per cent in 2022.
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Requests to Alexa for controlling smart home appliances increased by 515 per cent.
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Users interact with Alexa by asking questions like "Alexa, how are you" and "Alexa, I love you" (increases of 214% and 275%, respectively).
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Amazon's aim has been to build Alexa from India and for India, and the journey is synonymous with the evolution of ambient computing in the country.