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Amazon is the latest tech company that has taken a leaf out of TikTok.
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The Wall Street Journal first reported that Amazon created a new feed within its Amazon app, including photos and videos of the items users can buy.
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Amazon calls the feed Inspire. Amazon attempts to get app users to buy products as they see them in online content.
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This is something that other tech companies are also trying to do.
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TikTok has been developing its in-app shopping features for a while, including live-streaming shopping.
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YouTube recently added shopping and affiliate marketing to its TikTok copy Shorts.
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Inspire will be a lightbulb icon on the Amazon app. It will roll out to selected US shoppers in the early part of this month.
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As it aims to tap into social shopping, the Journal reports that the company has been recruiting influencers to create videos for its feed.
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The Journal reported that Amazon started testing Inspire with its employees this summer.
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Shoppers can choose from interior design, pets, and skincare categories and then scroll through content that links to Amazon products.
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The videos and photos can be used to help them purchase the products.
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