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Amazon's CEO, Andy Jassy, believes generative AI is exciting and that Amazon has been working on these large AI models for some time.
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Supporters are concerned that Amazon is falling behind in generative AI compared to Microsoft.
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Amazon has to be aware of the trend towards intelligent and generative apps and have a strategic response to it.
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Amazon is pursuing opportunities to partner with smaller firms to develop this area of the business.
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Stability AI is a recent example of Amazon's ventures into generative AI.
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Amazon's ventures into generative AI include Alexa, which was launched in 2014.
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David Limp, senior vice president for devices and services at Amazon, believes Alexa has the advantage over ChatGPT with regards to memory and knowledge of current events.
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Amazon employees have used internal Slack channels to seek guidance on how to use ChatGPT at work.
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The company lawyer advised workers not to share confidential company data with ChatGPT.
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Amazon is broadly developing similar technology to ChatGPT.