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Sundar Pichai appears to be in a bind over OpenAI's ChatGPT and is preparing Google to face a threat.
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According to an internal memo from the New York Times, Pichai "upended the work in many groups within the company to address the threat of ChatGPT"
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And is bringing in staff from other divisions to counter the OpenAI threat.
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According to reports, it's considered a code red for the Chocolate Factory.
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The question is whether Google's core product search will be replaced by AI systems that provide more precise research results.
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That's a strong possibility, at least for now. Margaret O'Mara, an associate professor at the University of Washington, stated,
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"No company can be unbeatable. All are vulnerable."
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It is difficult to create a second act for extremely successful companies in one market-defining activity.
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According to the report, Google will announce a series on AI in May to address the increasing threats to its business model.
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We will find out if these are functional products or just Google playing catch-up.
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Google has been the dominant search engine for over 20 years. Anything that could threaten that business,
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Which accounts for around 90% of Alphabet profits, is something Sundar may have cause to be concerned about.