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Daraz Group is reducing its workforce in the Indian subcontinent by 11%.
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The cuts are due to a difficult market environment, supply chain disruptions, inflation, higher taxes, and lack of government subsidies.
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Pakistan and Bangladesh are the company's biggest markets, also operates in Sri Lanka and Nepal.
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The cuts will affect around 300 employees out of a base of 3,000.
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The cuts will impact 100 employees each in Pakistan and Bangladesh.
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Daraz was founded in Pakistan in 2012 and acquired by Alibaba in 2018.
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Daraz has 100,000 small and medium companies on its platform and over 15 million active shoppers.
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CEO Bjarke Mikkelsen says the company will refocus on core e-commerce, simplify operations, and boost product innovation and automation.
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There will be no hiring freeze, especially in growth areas.
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Daraz aims to digitize as many retailers as possible.