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Blur is a new NFT marketplace that has overtaken OpenSea in trading volume.
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Blur will airdrop $300 million worth of additional tokens to loyal users during its "Season 2".
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During "Season 1", Blur gave "care packages" of tokens to traders who used the platform.
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"Season 2" will include a gamified loyalty system that rewards traders based on their commitment to Blur.
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Loyalty scores will be based on actions such as listing NFTs and not using any other NFT marketplace.
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The loyalty score will determine how many BLUR tokens traders receive in a later airdrop.
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Blur's announcement marks the latest escalation in an all-out war between NFT platforms.
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OpenSea recently eliminated its 2.5% fee and reduced creator royalty protections in response to Blur's rise.
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The sustainability of Blur's aggressive incentives program is uncertain.
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The majority of Blur's trading volume is generated by a smaller number of whale traders.