Online igaming from a Wi-Fi/internet-connected smartphone, tablet, desktop computer or laptop is now more popular than ever in South Africa and across the globe.
Today’s most trusted online bookmakers who set the prices employ a range of highly sophisticated techniques and use advanced AI-powered tools and applications to ensure their customers have access to the iGaming industry’s most highly competitive odds.
Machine learning, big data gathering and analysis, various other artificial intelligence systems and innovative services, such as in-play betting (aka live betting), have pushed the boundaries of what is possible in the online sports betting sector, enhancing transparency, and making online betting safer and more enjoyable than ever.
With that said, let’s dive straight in to learn more about how machine learning has taken fully licensed and regulated online sportsbooks to extraordinary new heights and how it has made placing sports bets online easier for everyone, from amateurs to seasoned pros.
Why do iGaming operators use machine learning, and what are the benefits for the customers who join these sites to place real money bets?
Machine learning is just one of several AI-powered applications used these days by reputable iGaming operators to enhance the services they provide to fully registered members.
Today’s most trusted operators also gather and analyse huge amounts of data and statistics to improve their platforms and the services/products they offer.
Here are some of the ways that AI-powered tools are used, and the many benefits that sports bettors can enjoy thanks to these technological innovations:
- Online sports betting operators, such as 10bet, which is regarded by many as one of the top 10 betting apps in South Africa, use machine learning (ML) tools to non-intrusively monitor how people interact with the apps and websites to provide better services. It also helps operators personalise the experience on an individual level by offering tailored promotional offers (free bets)
- ML and AI can detect and prevent fraudulent activities from occurring and prevent things like underage gambling
- The technology helps operators streamline their business operations and can upgrade/enhance existing systems, allowing them to scale their business
- ML and big data gathering/analysis systems crunch vast amounts of data to offer more accurate/highly competitive sports betting odds than their competitors
- The technology is used in real-time during live betting services to react to what is happening as the action unfolds and adjust the odds quicker and more effectively than a human. Highly advanced mathematical algorithms and models use historical and current data to give the best possible odds
- It can also improve cybersecurity and create a safer online betting environment for sports bettors
- All of this combined helps improve customer service and boost the brand’s profile
Over the coming years, AI-powered applications, such as machine learning, will continue to evolve and help shape the future of the iGaming industry in many other ways.
Are online sports betting platforms in South Africa safe?
Yes and no. The only online sports betting platforms that are safe and legally permitted in South Africa, such as 10Bet, are fully licensed and regulated by trusted gaming commissions/licensing authorities, such as the Mpumalanga Economic Regulator (MER).
The best advice to give anyone who is considering placing sports bets is to avoid betting on unlicensed and unregulated sites at all costs. This trusted site has overwhelmingly positive reviews by the experts on all the industry’s most trusted iGaming review sites.
It specifically caters to the South African market by accepting only the most well-known deposit and withdrawal options, which facilitate speedy and secure transactions.
The customer service levels and player support options are also superb on this site, and it can easily be accessed from any modern PC or mobile device.
It’s known for having some of the most highly competitive sports betting odds, and there are thousands of monthly betting markets to choose from for over 25 major global sporting events.
The wagering requirements attached to the promotional offers (e.g., free sports bets and free spins for selected online slot machines) are both fair and realistic and considered among the industry’s lowest.
They are committed to responsible gambling and protecting players by having the latest and most advanced data protection and privacy policies and cybersecurity measures, such as 128-bit SSL cryptographic encryption and advanced firewalls to keep your bankroll, preferred payment method details, and other PII (personally identifiable information) and sensitive data safe at all times and out of harm’s way.
Final thoughts
The important thing to remember when placing sports bets online is to gamble responsibly at all times. One of the easiest ways to do this is to set a reasonable spending budget before you even think about depositing.
Use only money you can afford to lose after paying your bills, weekly groceries, and other important day-to-day life expenditures, and never gamble while tired or intoxicated. You can improve your chances of being more successful with your bets by researching an event before it starts and placing realistic bets, not silly bets.