According to Google, YouTube’s creative ecosystem has contributed more than Rs 10,000 crore to India’s GDP and supported more than 750,000 equivalent jobs by 2021.
In addition, the company announced that Courses would be available in beta starting in 2023. Courses is a new product that will provide a richer learning experience to viewers and allow creators to make more money.
“We are delighted that YouTube’s creative ecosystem continues to power India’s creator economy, supporting new jobs and opportunities across the length and breadth of the country,” said Ajay Vidyasagar, Director-South, SouthEast Asia and APAC Emerging Markets, YouTube.
According to YouTube’s latest Oxford Economics study, billions are currently watching YouTube content created in India by YouTube creators. This has allowed creators to unlock monetization possibilities, which allows many to turn their passions into sustainable careers.
“We continue investing in ways to enable our viewers to learn valuable skills and gain access to knowledge that helps them achieve their potential and follow their dreams,” said Ishan John Chatterjee, Director, India, YouTube.
YouTube announced it would increase its efforts to collaborate with more healthcare institutions, including Narayana Manipal, Medanta, and Shalby, to create and amplify credible content covering more than 100 medical conditions across Hindi, Marathi, Tamil, Telugu and Kannada, Gujarati, and Bengali.
According to the company, it will also help partners achieve scale and efficiency when creating multilingual content. Qualified creators from India will be able to offer free or paid courses for viewers next year. Courses will offer richer learning experiences to audiences and creators a new way of monetizing.
YouTube stated that LearnoHub and Speak English With Aishwarya will create courses in academic and vocational subjects in different Indian languages during the beta phase.